Our Mission
Every Stitch Tells a Story
At Zenove, our mission is simple: to design clothing that resonates with your journey, uplifts your dreams, and makes you feel part of a community that celebrates the highs and lows of life.
Every piece we create is more than just clothing—it’s a reminder to embrace challenges, stay optimistic, and never stop chasing what truly matters.
Our Story
What if every setback was actually a setup for something greater?
I’m Ali, the founder of Zenove, and my journey has been anything but smooth.
At 12, I discovered my love for creativity after winning an art competition in Pakistan. Years later, while studying IT in Melbourne, I couldn’t shake the dream of starting my own clothing brand.
Life tested me—a broken thumb, losing my job during COVID, and failed attempts at chasing trends with an Amazon business. Each time I stumbled, I learned: passion can’t be ignored, and hype isn’t the answer.
In 2023, I moved to Houston and finally took the leap. Launching Zenove wasn’t easy, but the thought of regretting not chasing my dream pushed me forward.
Zenove is my story of turning struggles into strengths, and now it’s here to celebrate yours.